Google Drive Is Not a Brand Portal (And Never Will Be)

Google Drive, Dropbox, and similar tools are incredibly useful. They’re just not designed for brand distribution.

Drives are for working files

Shared drives excel at:

• Collaboration

• Version history

• Internal organization

They assume everyone accessing them understands the context. Brand assets are different. They’re meant to be used by people who weren’t involved in creating them.

No context means misuse

In a drive, files look the same:

• Final

• Old

• Experimental

• Deprecated

Without explanation, people can’t tell the difference. That’s how outdated logos survive for years.

Presentation matters

A brand portal is not just storage.It’s communication. It says:

• “This is who we are”

• “This is what to use”

• “This is how to use it”

Folders can’t do that.

A layer on top works better

You don’t need to replace your storage. You need a clear, branded layer that:

• Selects the right files

• Organizes them by purpose

• Makes downloading obvious

• Prevents confusion

Shared drives are great back rooms. Brand portals are front doors. And brands need front doors.

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Keep Drive for work. Add a front door for sharing.

You don’t need to replace your storage. You need a clean, branded layer that shows only the files people should use.