The Hidden Cost of “Just Asking for the Logo”
“Hey, can you send me the logo?”
It sounds harmless.
It’s anything but.
Every request interrupts real work
Each time someone asks for an asset:
Someone stops what they’re doing
Searches for files
Double-checks versions
Sends a link or attachment
Multiply that by weeks, months, and teams — and the cost adds up fast.
Requests are a symptom, not the problem
People don’t ask for assets because they’re lazy. They ask because:
They’re not sure where to go
They don’t trust what they find
They’re afraid of using the wrong thing
Asking feels safer than guessing.
Email and chat are terrible asset systems
When assets live in:
Email threads
Slack messages
Old project folders
They lose all context. What started as “the latest logo” quickly becomes “the logo I happened to receive.” That’s how outdated files spread.
Make the right choice the easiest one
If the fastest way to get an asset is:
One link
One page
One password
People stop asking. They help themselves — and your team gets time back. The goal isn’t fewer requests. It’s no reason to ask in the first place.
Stop answering the same request over and over
The fastest way to reduce interruptions is to remove the reason for asking. A simple asset hub lets people help themselves — correctly.