Why “User Licenses” Make No Sense for Brand Assets
Brand assets exist to be used. So why are so many asset platforms priced like internal productivity tools?
Assets don’t belong to a team — they belong to the brand.
Logos, photos, and templates aren’t just for marketing. They’re used by:
Sales
Partners
Agencies
Vendors
Press
Franchisees
Charging per user assumes a closed system. Brand distribution is the opposite.
User limits discourage sharing
When access has a cost, teams start gatekeeping:
“Do they really need access?”
“Let’s just send the file”
“We’ll add them later”
The result? Assets spread everywhere except the system you’re paying for.
Brand access should be frictionless
The best brand experiences happen when:
Access is simple
Sharing is intentional
The system fades into the background
One link beats ten logins every time.
A flat model aligns with real usage
Pricing per portal instead of per user:
Encourages proper sharing
Removes permission anxiety
Matches how assets are actually used
Brand consistency improves when access is easy — not restricted.
Brand assets aren’t an internal tool
If your assets are meant to be shared, access should be simple. We price per portal, not per user — so sharing never feels like a workaround.